Some of you may remember a time when Nokia was the King of mobiles. While they weren’t huge in USA, they were at the top of the heap in Europe, Asia, and Africa. Pompously deciding to go it alone rather than switch over to Android proved to be Nokia’s demise.
But, sometimes it takes a catastrophe to put a thing on the right path. There were rumors earlier in the year of Nokia’s return to mobiles, but now it’s been officially confirmed that Nokia will be making a comeback. This time with Android.
This slide comes from Nokia’s Capital Markets Day 2016, which was held on November 15th, and is a day dedicated to showing investors how Nokia will be moving forward. According to Nokia, 2017 will be the year that “Nokia brand’s return to smartphones.”
Foxconn
Since Nokia has shut down their mobile factories, Foxconn will be be manufacturing the new Nokia phones in concert with the Finnish company HMD Global.
HMD Global is headed by Nokia executives and will be responsible for development, marketing, and sales of Nokia phones an accessories. While, Foxconn will be concerned with the manufacturing of the phones.
Nokia D1C
The first phone from Nokia in 2017 is rumored to be the Nokia D1C. Coming in Black, White, and Gold, the Nokia D1C will have the Snapdragon 430 SoC, which carries an 8-core CPU and Adreno 505 GPU. RAM will be 3GB and ROM storage will be 32GB. The camera will be 13MP in the rear and 8MP up front.
The specs aren’t all that impressive; no Snapdragon 830, but is easily enough to run Android smoothly, and may be targeted towards budget consumers to begin to get their name back on the street.
Note, these renders came from Weibo and are note official Nokia marketing.
Is it too late?
We think not. Nokia is still a huge name, that all but the youngest of bucks is well known and associated with quality.
We see new brands popping up monthly; most recently LeTV and Vernee, which on the face of things appear to be doing quite well.
Nokia dwarfs these brands in terms of brand recognition, and with Android 7.0 Nougat instead of Nokia’s proprietary OS, we expect Nokia to make a successful reentry into the game.
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