ISOCELL officially now a brand as opposed to just a technology

Four years back Samsung released their new sensor technology, ISOCELL.

Pixels are so densely packed in today’s sensors, that neighboring pixels end up collecting some of the photons of pixels near them. This is called ‘crosstalk’. ISOCELL promises increased pixel level accuracy by using physical barriers to reduce crosstalk.

https://www.youtube.com/watch?v=qt2u8RH47lk&feature=youtu.be

Not just a technology anymore, Samsung is introducing Isocell as an official brand comprised of four sub-brands.

Isocell sub-brands:

• Isocell Bright– bright, sharp images with high color fidelity and reduced low-light noise
• Isocell Fast– fast autofocus on still or moving objects, even in dark environments
• Isocell Slim– small, slim sensors with small pixel sizes but still producing high quality images
• Isocell Dual– mixed and matched sensors for the new dual-camera trend

Ben Hur, VP of System LSI marketing at Samsung says, “Samsung Isocell is a brand that represents the essence of our leading pixel technologies. We expect the Isocell brand to help consumers easily acknowledge and confide in camera performance as well as overall quality of the device…With our advanced image sensor technologies, Samsung will continue to bring innovation to cameras used in smartphones and other applications.”

The Samsung S8 and S8+ carry Isocell’s latest sensor, S5K2L2, a 12MP 1/2.5″ type sensor with 1.44μm sized pixels. Once again highlighting pixel size and quality over pixel quantity.