MediaTek has made incredible strides, coming up from being not known at all and only used in the cheapest of Chinese brand phones to being used in name brand mobiles from Lenovo to Samsung to Sony.
One market they haven’t been able to break solidly into yet is the flagship high-dollar phones. The latest proof of this is the highly-touted 10nm MT6799 Helio X30 which was unfortunately only picked up by own model — Meizu Pro 7. A great, but not so popular model due to being prohibitively priced; not that the specs don’t warrant the price, it’s just that when you’re going to spend $700 on a phone it’s unlikely to be Meizu.
This all leads us to the current state of things, which is MediaTek, for the present time, taking a step back from the flagship high-dollar market.
According to MediaTek’s general manager for International Sales, Finbarr Moynihan, they will be stepping back for 1-2 years to reassess their entry into this high-end area of the market.
In regards to a successor to the X30 he goes on to say this, “What I would say is that probably at the highest end, at this point we’re taking a bit of a break. I think what you’ll see though is you’ll see us continue to push up from where we are today. How we brand it, honestly, we haven’t decided. But probably… aiming for the bleeding edge of this stuff (sic), probably not in the next year or two.”low and stay tuned. We’ll keep you updated on the latest.
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