15 months ago or so I predicted that it wouldn’t be long before the Big Boy Brands would be on the MTK trail. Shortly thereafter, Asus, Acer, HTC and Sony all announced plans to get on board with MediaTek. HTC now appears to be in the final stages of development with their MTK model.
It’s been in the rumor mills for a while that HTC would be introducing an MTK model. Now we have what’s been dubbed the Desire 310 soon to be released.
The body of the Desire 310 is black and white with a camera design similar to the HTC One X. Unfortunately, the specs are just about as lame as the name. The SoC will be MTK6582M. LCD to be 4.5″@480p. RAM a paltry 512MB, and 4GB storage. Rear camera will be 5mp, battery will be 2000mA.
We’re not sure on a price yet, but the specs leave a lot to be desired. Part of the issue here is up-selling. Release a cheap phone with low-end components for the ones that truly can’t afford a top-shelf phone, and up-sell the ones that can.
480p on a 4.5″ LCD isn’t too bad, but going with 540p here would have been a smarter decision. Pixels will be easily distinguishable on the HTC 310.
512MB is a big stretch for a 2014 phone as well. It may be fine for the masses, but we recommend a minimum of 1GB for a smooth Android experience.
Of course to offer sales, service, warranty on mobiles costs a ton of dough, so it would be very difficult for HTC to offer a proper 2014 phone and make a profit off of it, unless the components were dumbed down to barely acceptable.
Beyond the disappointing specs, and while it took a long while for the HTC whispers to come to fruition, it’s great to see the day is near for HTC to release a MediaTek SoC model.
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